Williams, Alma <br/><br/>
Your choice? / 
Alma Williams. 
 - London :  Longman,  1980. 
 - 61 p. :  il. 
<br/><br/> Checklist for choosing: questionnaire. 
<br/><br/>Introduction Questionnaire. - Advertising and you. - Background to advertising. - What's in a name? ... all about brands. - Understanding advertising: Information and Persuation. - How it's done. - Working with words. - Attitudes and feelings. - Conclusion: The choice is yours. 
<br/><br/><label>ISBN: </label>0-582-53849-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLICIDAD<br/>PERSUASION