00793nam a22002055a 4500001000700000003000900007005001700016007000300033008004100036020001800077040003500095100001900130245003500149260003000184300001700214500004300231505028300274650001500557650001500572007782AR-RoIES20260622164623.0ta000000s1980    |||a||| r|||| 000 0 eng|d  a0-582-53849-1  aAR-RoIESbspacAR-RoIESercaa2  aWilliams, Alma10aYour choice? /cAlma Williams.  aLondon :bLongman,c1980.  a61 p. :bil.  aChecklist for choosing: questionnaire.0 aIntroduction Questionnaire. - Advertising and you. - Background to advertising. - What's in a name? ... all about brands. - Understanding advertising: Information and Persuation. - How it's done. - Working with words. - Attitudes and feelings. - Conclusion: The choice is yours. 7aPUBLICIDAD 0aPERSUASION