00865nam a22002295a 4500 007782 AR-RoIES 20260622164623.0 ta 000000s1980 |||a||| r|||| 000 0 eng|d 0-582-53849-1 AR-RoIES spa AR-RoIES rcaa2 Williams, Alma 2709 Your choice? / Alma Williams. London : Longman, 1980. 61 p. : il. Checklist for choosing: questionnaire. Introduction Questionnaire. - Advertising and you. - Background to advertising. - What's in a name? ... all about brands. - Understanding advertising: Information and Persuation. - How it's done. - Working with words. - Attitudes and feelings. - Conclusion: The choice is yours. PUBLICIDAD 2711 PERSUASION 2710 udc LI 0 5594 5594 0 0 udc 0 0 AS AS 2007-09-04 D (L. Magrassi de Angelócola) 0 659 W721 10879 2017-09-14 00:00:00 2017-09-14 LI