TY  - BOOK
AU  - Williams, Alma
TI  - Your choice?
SN  - 0-582-53849-1
PY  - 1980///
CY  - London
PB  - Longman
KW  - PUBLICIDAD
KW  - PERSUASION
N1  - Checklist for choosing: questionnaire; Introduction Questionnaire. - Advertising and you. - Background to advertising. - What's in a name? ... all about brands. - Understanding advertising: Information and Persuation. - How it's done. - Working with words. - Attitudes and feelings. - Conclusion: The choice is yours
ER  -