01007nam a22002415a 4500001000700000003000900007005001700016007000300033008004100036020001800077040003500095100002500130245003500155260003000190300001700220500004300237505028300280650002100563650002100584942001500605999001500620952013000635007782AR-RoIES20260622164623.0ta000000s1980    |||a||| r|||| 000 0 eng|d  a0-582-53849-1  aAR-RoIESbspacAR-RoIESercaa2  aWilliams, Alma9270910aYour choice? /cAlma Williams.  aLondon :bLongman,c1980.  a61 p. :bil.  aChecklist for choosing: questionnaire.0 aIntroduction Questionnaire. - Advertising and you. - Background to advertising. - What's in a name? ... all about brands. - Understanding advertising: Information and Persuation. - How it's done. - Working with words. - Attitudes and feelings. - Conclusion: The choice is yours. 7aPUBLICIDAD92711 0aPERSUASION92710  2udccLIn0  c5594d5594  00102udc4070aASbASd2007-09-04eD (L. Magrassi de Angelócola)l0o659 W721p10879r2017-09-14 00:00:00w2017-09-14yLI