TY  - BOOK
TI  - Media Texts: Authors and Readers 
SN  - 1-85359-219-6
PY  - 1994///
CY  - [S.l.]
PB  - Multilingual Matters
KW  - LECTURA
KW  - SOCIOLINGÜÍSTICA
KW  - MEDIOS DE COMUNICACION
KW  - AUTOR
N1  - Part 1: Texts and linguistic theory: Three Models of Language Description, by David Graddol. - Language and Media: A question of convergence, by Oliver Boyd-Barrett. - What is a Text?, by David Graddol.   ---   Part 2: The structure of texts: Spoken and Written Modes of Meaning, by M. A. K. Halliday. - The Texture of a Text, by R. Hasan. - Hysterical Style in the Press, by R. Fowler. - Telling Stories, by Allan Bell. - Film Language, by Graeme Turner. - The Visual Accomplishment of Factuality, by David Graddol.   ---   Part 3: The Problem of Authorship: The Medieval Concept of the Author, by A. J. Minnis. - The Death of the Author, by Roland Barthes. - The Authoring of Saussure, by Roy Harris. - The influence of popular fiction: An oppositional text, by Gemma Moss.   ---   Part 4: The Role of the Reader: Encoding/Decoding, by Stuart Hall. - Double Talk in News Broadcasts, by Ulrike Meinhof. - The Lively Audience, by Patricia Palmer. - Television Pleasures, by John Fiske. - Texts, Readers and Contexts of Reading: Developments in the study of media audiences, by Shaun Moores
ER  -