Your choice? / Alma Williams.
Tipo de material:
TextoDetalles de publicación: London : Longman, 1980.Descripción: 61 p. : ilISBN: - 0-582-53849-1
Contenidos:
Introduction Questionnaire. - Advertising and you. - Background to advertising. - What's in a name? ... all about brands. - Understanding advertising: Information and Persuation. - How it's done. - Working with words. - Attitudes and feelings. - Conclusion: The choice is yours.
| Tipo de ítem | Biblioteca actual | Signatura topográfica | Estado | Código de barras | |
|---|---|---|---|---|---|
Libro impreso
|
Biblioteca Alfonsina Storni del IES 28 Olga Cossettini | 659 W721 (Navegar estantería(Abre debajo)) | Disponible | 10879 |
Total de reservas: 0
Checklist for choosing: questionnaire.
Introduction Questionnaire. - Advertising and you. - Background to advertising. - What's in a name? ... all about brands. - Understanding advertising: Information and Persuation. - How it's done. - Working with words. - Attitudes and feelings. - Conclusion: The choice is yours.
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